Big Data is a term used to describe, in general, the gathering of vast amounts of digital information and its subsequent processing, through sophisticated computational techniques, with the purpose of obtaining knowledge.

In the case of Big Data, the poem, the term refers to the massive collection of personal information communicated online and its processing for commercial purposes, especially for-profit endeavors related to a persuasion achieved through the detailed knowledge of individuals, a persuasion aimed to be invisible.

The poem is not situated in the present but in the near future, when the collection of personal information will be achieved by individual activities online, by the contributions carried out by other people and by sensors that are part of the Internet of things. The personal data, aggregated, will be processed at very high speeds with the assistance of artificial intelligence. The combination between the massive collection of personal data and its subsequent statistical processing, with that emphasis on inferential statistics to achieve persuasive objectives, will lead to a terrible reality. In general, the logic of statistics will be used to define human existence individually and socially in a deterministic way. Big Data's resulting knowledge, the poem suggests, is equivalent to the omniscience generally attributed to deities.

While the advertising industry heralds the use of digital communication technologies as a form of individual empowerment and self-efficacy, people’s interactions with their devices are proving to also have significant negative effects on society. The poem is situated in the near future, when the collection of personal information will be achieved by individual activities online, by the contributions carried out by other people, and through sensors that are part of the Internet of Things. The personal data, aggregated, will be processed at very high speeds with the assistance of artificial intelligence. As it happens in this generative video poem, unique pieces of audiovisual media will be created on-the-fly to achieve persuasive objectives based on individual profiles. The combination between the massive collection of personal data and its subsequent statistical processing, aimed at achieving persuasive objectives, will push us towards a terrible reality. Ultimately, the logic of statistics will be used to define human existence individually and socially in a deterministic way and, unfortunately, it will be guided mostly by commercial interests.

(Source: Adapted from Project Page)

Big Data

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The Word Made Flesh

The Spectral Dollhouse