This panel explores the tentative emergence of e-lit in mainstream media, as our decades-old experimental practices begin to trickle into mass awareness. The digitisation of entertainment

This panel explores the tentative emergence of e-lit in mainstream media, as our decades-old experimental practices begin to trickle into mass awareness. The digitisation of entertainment media, from books to TV, has opened the doors for mass media to awaken from its so-called passive mode, into one where the audience can engage and interact with the narrative. Where is e-lit finding a purchase, and what forms does it take when it appears? What does this tell us about audiences and what they’re looking for? And how can we use this analysis as creators of e- lit?

The papers in this panel are all supported by practice-based research in designing digital and transmedia fiction. The first paper will discuss the use of ordinary spaces in transmedia fiction, using social media to tell fictional stories and the implications of doing so; the second paper will discuss the use of self-promotion within online spaces on e-lit and self-published authors, and will highlight methods that authors use to step out of the margins; and the final paper will discuss how a reality television programme uses narrative techniques and digital storytelling methods to influence immersion.

E-Lit on the Periphery of Mainstream Media

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